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How Social Media Analytics Are Failing in An Increasingly Visual Climate

How Social Media Analytics Are Failing in An Increasingly Visual Climate

by Fronetics | Jun 19, 2019 | Blog, Content Marketing, Current Events, Logistics, Marketing, Supply Chain

As the internet is increasingly dominated by visual content, social media analytics are failing to keep up. Highlights: Most social media analytics tools are purely text-based. Even tools that analyze images are costly and offer limited insights. We predict that...
10 Ways to Reduce Your Website Bounce Rate

10 Ways to Reduce Your Website Bounce Rate

by Fronetics | Jun 18, 2019 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain, Website Development

The percentage of visitors that stay on your site is key to lead conversion and search engine rankings. Here are our top tips to reduce your website bounce rate. Highlights: A high bounce rate will compromise your site’s search engine rankings. Slow website load times...
Never Need to Know: a Work-Life Balance

Never Need to Know: a Work-Life Balance

by Fronetics | Jun 13, 2019 | Blog, Content Marketing, Leadership, Logistics, Marketing, Supply Chain, Talent

A new LinkedIn post takes a refreshing look at achieving a work-life balance for working parents. The article has been shared all over social media begging the question: does your office need to know? The New York Times reported that more and more couples are choosing...
Infographic: 10 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

Infographic: 10 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

by Fronetics | Jun 11, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain

An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game. Highlights: Hootsuite and Sprout Social are all-around social media management tools that offer...
5 Books for Supply Chain Professionals to Read This Year

5 Books for Supply Chain Professionals to Read This Year

by Fronetics | Jun 6, 2019 | Blog, Content Marketing, Leadership, Logistics, Marketing, Supply Chain

Here are 5 books for supply chain professionals to gain insights about the industry and leadership practices. Highlights: There’s no substitute for the in-depth analysis and explanation made possible by the long-format of a book. Leadership and professional growth...
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