by Fronetics | Aug 2, 2016 | Blog, Content Marketing, Marketing, Strategy
Content marketing can help with lead generation and nurturing, but your business still needs a solid sales staff to close deals. Content marketing helps generate a steady influx of quality leads and provides relevant information to prospects as they move down the...
by Fronetics | Jul 29, 2016 | Blog, Content Marketing, Marketing, Strategy, Supply Chain
Here I share some of our best performing content from the first half of this year. Auditing your content and adjusting your strategy is an important part of an effective content marketing program. I like to do an in-depth look at how our content is performing every...
by Fronetics | Jul 28, 2016 | Blog, Diversity, Leadership, Logistics, Strategy, Supply Chain
In an interview with Kate Lee, Saunders discusses her career in the logistics industry and key issues within the supply chain. The percentage of female CEOs in the Fortune 500 declined from 4.8% in 2015 to 4.2% in 2016. Canada, too, has realized a decline: 8% of the...
by Fronetics | Jul 27, 2016 | Blog, Content Marketing, Marketing
Effective content marketers have these four things in common. Think your content marketing could be better? You are not alone. Only 30% of content marketers feel they are effective, and, according to a recent survey, 55% of B2B marketers say they do not actually know...
by Fronetics | Jul 26, 2016 | Blog, Content Marketing, Marketing, Social Media, Strategy
Your business should be on social media showing buyers that you know what they want and that your business can provide it. Once again B2B buyers reported that their purchase cycle has increased since last year. That’s in part because they are scrutinizing potential...
