by Elizabeth Hines | Apr 6, 2012 | Blog
The focus of my last post (from March 20th), was collecting customer data and how to use that data to drive higher levels of service, customer differentiation and profits for your organization. After posting, I got a lot of feedback both good and bad (that’s OK, I can...
by Elizabeth Hines | Mar 20, 2012 | Blog, Strategy
I recently wrapped up a customer engagement that was centered on marketing effectiveness and sales force optimization. Two big words that represent the quality of a company’s message and the successfulness of their sales force. I began the engagement like any other,...
by Elizabeth Hines | Feb 24, 2012 | Blog, Strategy
Let’s face it, there’s a clear and distinct difference between selling traditional logistics and selling integrated logistics and supply chain solutions. The key difference is; one is a product offering and one is a solution. When you try and sell...
by Elizabeth Hines | Feb 22, 2012 | Blog, Strategy
Over time, we discovered that throwing electronics away is extremely damaging to the environment. With the increasing innovation of new and trendy electronic devices continually entering the marketplace, there is high turnover and greater demand than ever before....
by Elizabeth Hines | Feb 16, 2012 | Blog
As a strategic advisor in the high-tech space, more often than not, at some point the conversation turns to technology and the use of technology to “solve” some particular set of short-comings or business process issues. To these technology questions, I have a set of...
